★Tickets on sale now ★Easter 2027 · 26–28 March · Cromwell Racecourse ★Enter a machine, $25 each, capped at $100 ★Massey muster: 285 to beat, 500 spaces ★Subscribe for updates ★Booking fees on us, the price you see is the price you pay
Central Otago Tracks & Wheels Sponsorship 2027

Back Central Otago's
New Rural Event

Central Otago Tracks & Wheels is a new not-for-profit machinery show, three days over Easter 2027 at Cromwell Racecourse. Put your name in front of every visitor, and take one of a limited number of trade sites while they last.

Propose a Sponsorship → Download the Prospectus
Currently looking for a signage sponsor Apply Now →
Est. 2027 Central Otago
Partner With Us

A Brand New
Premier Rural Event

Central Otago Tracks & Wheels brings together vintage machinery enthusiasts, agricultural businesses, contractors, transport operators, community groups, families and visitors from across New Zealand. Three days over Easter, every second year, at the Cromwell Racecourse.

As a sponsor, your organisation connects directly with a highly engaged rural audience while backing a not-for-profit charitable event, run by a volunteer committee for the Central Otago community.

Propose a Sponsorship → See the Levels
★Vintage & modern tractors ★Earthmoving demonstrations ★Stationary engines ★Truck displays ★Agricultural exhibits ★Trade & market stalls ★Food stalls ★Family entertainment ★Heritage & educational displays
A restored red vintage tractor on a trailer A yellow Caterpillar motor scraper working a cut face An unrestored vintage crawler tractor A Caterpillar crawler loader with its operator A vintage Caterpillar tracked excavator A blue and white International truck A modern Caterpillar excavator on a building site A black Kenworth truck
An aerial view of a Central Otago machinery show: rows of parked cars, machinery displays, trade marquees and the crowd spread across the grounds Three days, one site, and the whole district through the gate.
Why Sponsor

Four Reasons to
Get on Board

01

Brand Exposure

Reach thousands of visitors through event promotion, signage, social media, media coverage and on-site engagement.

02

Community Leadership

Show your commitment to rural communities, heritage preservation, education and local economic development.

03

Business Networking

Build relationships with contractors, farmers, machinery operators, transport businesses, community organisations and local families.

04

Long-Term Partnership

Be part of a growing biennial event, held every second Easter, designed to leave a lasting legacy in Central Otago.

Sign Sponsor

Twenty Signs,
One Name on Them

Twenty road signs go up around Central Otago in the run-up to Easter, at the racecourse and on the roads into Cromwell, Alexandra, Clyde and Bannockburn. One business takes the blue strip across the bottom of every one of them.

A Central Otago Tracks & Wheels road sign on waratah posts beside a gravel road, with tussock, schist and the Central Otago hills behind it. A blue strip along the bottom reads Signage Sponsored By. Your logo here

A mockup, not a photo of a real sign. Final artwork is 2m × 1m, waratah-mounted.

20Signs around the district, up for the weeks before Easter and through the event.
2m × 1mWaratah-mounted on the main roads in and at the racecourse gate.
OneOne sponsor takes the lot. Your logo on the blue strip of every sign, and the signs are yours to keep after the event if you want them.
Ask About the Signs →
Sponsorship Opportunities

Choose Your
Level

Three levels, plus naming rights and custom event partnerships. In-kind and mixed cash and in-kind sponsorships are welcome.

Gold

$25,000+

Premium logo placement on the website and signage, media releases, first renewal for 2029, trade site included.

Silver

$15,000–$24,999

Logo on the website and selected signage, announcements over the weekend, trade site included.

Bronze

$5,000–$14,999

Listed on the website and selected signage, in the programme and across social media. Add a site from $10,000.

Propose a Sponsorship →
The Benefits

What Each Level
Gets You

Benefit Gold$25,000+ Silver$15,000 – $24,999 Bronze$5,000 – $14,999
Logo placement on event websitePremium✓Listing
Logo placement on event signagePremiumSelectedSelected
Recognition in event programme✓✓✓
Social media promotion before, during and after the event✓✓✓
Public acknowledgement during event announcements✓✓–
Opportunity to display promotional material✓✓–
Complimentary exhibitor site or trade stall
Sponsorships of $10,000+, subject to availability		✓✓$10k+
Recognition in media releases where appropriate✓––
Priority sponsorship renewal for future events✓––
Invitation to sponsor appreciation function✓––

In-kind and mixed cash/in-kind sponsorships are welcome. All figures exclude GST.

Propose a Sponsorship → Download the Prospectus (PDF)
Naming Rights

Put Your Name
on the Action

A limited number of naming-rights sponsorships are available for key attractions. Pricing and benefits are negotiated individually.

Tractor pull arenaThe Your Name Tractor Pull Arena
Earthmoving demonstration areaThe Your Name Earthmoving Zone
Family activity areaThe Your Name Family Zone
Vehicle display areaThe Your Name Heritage Vehicle Park
Event Partner

We welcome discussion of customised sponsorship packages built around your business.

Ask About Naming Rights →
Exhibitors & Trade Stalls

Trade Sites.
Booked Separately

Want a stand on the field? Trade stands and exhibit pads are booked on their own, separate from sponsorship. There are only fifteen trade stands and eleven exhibit pads for the whole event, and applications are open now.

20×30Exhibit · 8 passes$5,000 + GST
10×20Exhibit · 6 passes$2,000 + GST
12×6Arena front · 4 passes$1,200 + GST
10×10Trade · 5 passes$1,000 + GST
10×5Trade · 4 passes$800 + GST

Rates are for all three days, passes included. No power is supplied to sites, so bring your own generator. Market stalls from $250 and food sites from $350. Full rates on the trade page.

  • Sell on the day. Take orders, book demos and talk to the people who buy and run the gear.
  • Three days of foot traffic, Good Friday to Easter Sunday, gates open from 8am.
Apply For a Trade Site →
Sponsorship Enquiries

Propose a
Sponsorship

Tell us about your business and what you have in mind. Cash, in-kind, or a mix of both. Your proposal goes straight to the events team, and we will come back to you within a few days. Trade space is limited, so talk to us early.

Download the Prospectus

Rather talk? marketing@tracksandwheels.co.nz or Oliver on 021 0200 5088.